Why print design is still important.

Advertising is delivered in any forms through variety of media. The development and diversification of the media resulted in various types of advertising. Advertising and media are inseparable. Today, the development and expansion of the media caused a flood of advertising. Even if the media is being rapidly modernized, the print medium still has its own functions. Print design is an effective communication medium for mass publication with a strong visual appeal. It has a sculptural aesthetics, broad spectrum of locations that it can be placed, and strong visual effects. People can physically interact with prints which increases the possibility to deliver certain information more effectively. Of course, it is obvious that its role has been reduced, however, since print media has been regarded as the most logical and reliable media for the last decade, print design still holds a unique position as a popular visual language.

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